Goals

Approach

BIMM’s online platform was not performing as well as it should in its role as a core channel to engage with students to help their acquisitions team to grow their access to potential students in order to drive conversions from enquiry to application to enrolment.

We helped BIMM to research and design a new, best in class website to identify and better serve the needs of students and improve retention across the students journey from discovering BIMM to becoming a Fresher to scale up the quality and success of student applicants.

By understanding student behaviour across their journey from research to application we could identify what action they needed to take to connect with BIMM and how best to engage to maximise opportunities for conversion:

• Better presenting the BIMM proposition through student stories and video and ensuring high value content was easier to find 

• Encouraging students to share content, like a personalised prospectus or video through social media

• Growing the opportunities to enable students to engage with their ‘other decision makers’ like peers or parents to help encourage conversion

• Encouraging students or parents to ask questions via a channel of their choice either through the Live Chat function or WhatsApp 

• Removing barriers to looking around facilities, or asking lecturers questions with virtual open days

Solution

At each point BIMM connects with students they are able to collect the data they required for the acquisitions team to understand their needs and then create an open dialogue to keep the potential applicant engaged through their journey to application, which will mean that their conversion rates for the new academic year should surpass expectations.