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Responsibilities


Creating experiences for people, enabled by technology.

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Responsibilities


Creating experiences for people, enabled by technology.

For over 28 years I have worked as a designer and director using Service Design and Design Research methodologies to help organisations deliver compelling, people centred services and products.

 
 

Guiding the creative vision, I help clients or project teams of service designers and UX designers to implement methodologies that unearth insights into customer needs and help understand the bigger picture to define the business opportunities.

I help drive projects forward swiftly to relevant digital touch-points that enable better ecosystems and platforms that deliver improved customer experiences and bottom line impact for global companies and start-ups.

 

 
 

 
Chris brought invaluable expertise to our process and helped us make sure we really approached our work with the perspective of our residents firmly at the forefront. But, in addition to his professional expertise, he brings a real passion for what he does and an underlying commitment to the importance of public services in a digital age.
— Sophie Ellis - Director of Customer Delivery at Royal Borough of Kensington and Chelsea
 

 
Chris was more like a mentor than a boss. Working under his wing I refined a broad range of UX methods; conducting user interviews, running workshops, and co-designing solutions with both the user and business needs in mind.

Chris’s patience and willingness to help built my confidence made me motivated to do the best job I could.
— Rachel Mintern, Service Designer, Prospect
 

 

Process

Using the Four D’s process as the basis to provide a lightweight framework for thinking about the focal points and transitions within a project to effectively practice continuous improvement, and to provide an integrated perspective on linkages between lean principals and agile development and identify the MVP.

 

 

Capabilities

 
 

Project responsibilities

  • Focus on unmet customer needs & deep understanding of their desires

  • Establish business metrics and goals

  • Evaluate market drivers and trends 

  • Define technology possibilities

  • Measure and evaluate the entire service performance

  • Translate pain points into opportunities to innovate and delight customers 

  • Rapid prototype the experience vision 

  • Prove & validate ideas and technology before launch. Test, iterate and test again 

  • Validate investment. Prioritise ideas to make the most of limited time and resources i.e. Roadmap, Business case etc

  • Identify the Minimal Viable Product to help get to market quickly. Measure and evolve 

 
 

Role responsibilities

  • Overseeing all deliverables for creative, research, strategy, interaction design, brand design, creative content and technology

  • Transforming strategic analysis into powerful concepts, meeting business, technology and brand needs

  • Maintaining quality and helping mentor the design team

  • Hiring, mentoring, supervising and guiding creative team members to fulfill their full potential

  • Leading new business activities to win new engagements and extend existing client relationships

  • Up-sell and cross sell new opportunities that build long term and profitable client relationships

  • Supporting Client Services in managing; planning, clients, partners and project managers

  • Delivering best in class project deliverables on time and on budget

  • Enhancing, improving, and expanding methodologies and service offerings

  • Educating the studio about the value of integrated design thinking as it applies to all disciplines

  • Managing, mentoring and developing team members and setting development objectives

  • Supporting the development of the studio’s culture and quality standards

 

 

Skills

 
 
 

 

Awards

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DBA Design Effectiveness Bronze award for Dimension Data

Condé Nast award for Silverjet

TravelMole and Travolution awards for BMI Airways

Bafta for the V&A British Galleries

 

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Experience


Empowering teams to craft coherent brand experiences

Experience


Empowering teams to craft coherent brand experiences

 

Chris Clegg Ltd

CX Strategy and Design Consultant

2021 to present

 

 
 
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The Unit

CX Lead

2018 to 2021

 

 
 

Prospect

Experience Director
2006 to 2017

 
 

 
 

Moving Brands

Art Director
2005 to 2006

 
 
 

 

Poke

Art Director
2004

 

 
 

Plugg Ltd 

Founder / Director
2003 to 2004

 
 

 
 

Oyster (Digitas)

Senior Designer
1997 to 2003

 

 

Sector experience


 

Clients

 
I have been Chris’ client for over 10 years, at Silverjet, BMI, Europcar, Abercrombie & Kent and lately Mitchell’s and Butlers. It is difficult to express how talented he is in the art of articulating a customers / users ‘want’ into simple guest centric designs that also deliver against a business problem. I have loved working with Chris, he is challenging when it matters most, exceptional in delivering power concepts in user-centric / centred design or strategy. I look forward to working with Chris again.
— Tamarah Khatib, Head of digital, Mitchells & Butlers, happy repeat client