TP intro
TP ICAP wanted to take bold steps to transform their existing technology platforms and deliver the experiences expected by customers and the business alike.
TP intro
TP ICAP wanted to take bold steps to transform their existing technology platforms and deliver the experiences expected by customers and the business alike.
TP ICAP Group is a world leading liquidity and data solutions specialist. They connect clients to liquidity, seamlessly and responsibly, across financial and commodities markets globally, through a full range of broking protocols. They also provide clients with the data and analytics they need to do business better.
TP ICAP wanted to merge 33 subsidiary websites and 8 core brands into a single digital touch-point and move everything on to a new CMS.
New brand roll out to the market
Streamlined way of marketing teams to upload and manage site content
Goals
Help clients and investors understand our business model, proposition, brands and products.
Ensure clients, investors and staff come to us as the main source for latest market and industry insights.
Ensourage valuable relationships by connecting investors & clients to internal teams.
Solution
Showcase & reassure
We help clients and investors understand our business model, proposition, brands and products
We demonstrate who we are and what we stand for, and enhance our credibility and reputation
We offer access to the latest commercial, compliance and regulatory information
We reassure them they are in the best hands and that the information they acquire through us is reliable and timely.
Educate & empower
We help clients, investors and staff come to us as the main source for latest market and industry insights
We showcase ideas and perspectives and demonstrate our expertise, excellence and achievements
We encourage and facilitate people to champion our viewpoint.
Build relationships
We start valuable relationships by connecting our investors & clients to our teams
We encourage clients, investors and staff to continuously access information that is most relevant to their expertise
We promote and enable value exchange and knowledge transfer by connecting people, data and information.